The DD.NYC® team aspired to create a unique design for the ANTIDOTE aromatic candle brand, drawing inspiration from the theme of alchemical experiments. We developed a comprehensive product positioning strategy among competitors and crafted an intriguing legend for the brand.

Antidote is not just a brand; it's a narrative woven with sophistication, mysteries, and the enduring light of legends. The brand's main symbol, a venomous snake, was chosen as the primary source of antidote—stemming from the idea that the poison itself is often the basis for creating its own cure.

The snake motif permeates the design at every level. For instance, the interior of the box features an ornament patterned after snake skin, subtly applied onto high-quality designer canvas paper.

Also, a nice detail on the packaging is two small holes on the lid that mimic the mark of a venomous snake's bite.

Product names within the range are derived from the names of various venomous snakes, and the fragrances are composed of natural elements corresponding to the habitats of these species.

This deep storytelling through packaging is designed to engage the consumer in exploring the ANTIDOTE brand and awaken their curiosity, making the experience of discovering each product as enchanting as the tales and craftsmanship behind them.